A Different Measure seeks to use public education to help girls and women understand their value comes from who they are and what they do, not what they look like. Further, by actively representing varied and diverse images, we seek to expand the definition of what is beautiful beyond the unhealthy, unrealistic images perpetuated in media and marketing. 



In October 2013, New York City became the first major city in the nation to tackle the issue of girls’ body image and empowerment with the New York City Girls Project. “I’m a Girl” was designed to help girls believe their value comes from their character, skills, relationships and attributes – not appearance – while also expanding the definition of beautiful beyond an unhealthy, unrealistic ideal.

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