“By age 12, girls’ self-confidence plummets and doesn’t recover for at least nine years.
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THE CHALLENGE
By age 12, girls' self-confidence plummets and doesn’t recover for at least nine years. Learn why this matters.
A Campaign to change things
In October 2013, New York City’s "I'm a Girl" campaign became a first-in-the-nation girls' body image and self-esteem initiative to help girls believe their value comes from their character, skills, relationships, and attributes - not appearance.